Genius Programme

Stand out to an audience of over 10 million of our most loyal guests by joining our Genius programme.

Genius customers book more often, stay longer and pay more on average than other guests. Reach out to these valuable guests today by offering them a 10% Genius discount.

Becoming a Genius property means you'll be marketed to top bookers via the Booking.com website, mobile apps and targeted email campaigns. Genius properties are highlighted in search results shown to our Genius bookers, giving you even higher visibility on our page.

You can sign up as long as you have an average guest review score of at least 7.5 (from at least five reviews).

To activate this, visit the Opportunity Centre, find the opportunity and click on ‘Take action’.


Go to Opportunity Centre


If you don’t see this option in your Opportunity Centre, just follow the steps below:

1.) Log on to the Extranet and click on the ‘Genius’ tab.
2.) Click on ‘Yes, I want to join Genius!’ to sign up.


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Can't find what you're looking for?

You can easily find the information you need by sending us a message via your Extranet inbox. We'll receive it immediately and aim to respond within 24 hours. For immediate assistance, you can call us on any of the phone numbers that you'll find listed in your inbox.