A channel manager is a service provider that links the Property Management System (PMS) you use to manage your rooms and prices with online platforms like Booking.com.
It lets you automatically update your rates, availability, and reservations on several platforms all at once. If you don’t have a PMS, certain channel managers can provide you with one.
How can a channel manager help you?
If you’re selling rooms on more than one online platform, a channel manager will save you time and effort. It offers a fast, easy way to update your prices across all online channels.
You're also far less likely to get overbookings because when a room is sold, it will automatically be removed from all other online channels.
If you're offering availability across various platforms using a channel manager, you're more likely to sell your rooms for a good price during low season.